MATTA Fair Sabah 2026 Returns to Boost Tourism Industry and Showcase Sabah as a Premier Destination

KOTA KINABALU: The Malaysian Association of Tour and Travel Agents (MATTA) Sabah Chapter is delighted to announce the highly anticipated return of MATTA Fair Sabah 2026, scheduled to take place from 18 to 20 September 2026 at the Sabah International Convention Centre (SICC).

Recognised as East Malaysia’s leading consumer travel fair, this three-day event will gather a wide array of travel agencies, hotels, tourism organisations, cruise operators, and related businesses under one roof. Visitors can look forward to exclusive travel promotions, attractive holiday packages, and exceptional value options for both domestic and international destinations.

With travel demand on the rise and consumer confidence remaining robust, MATTA Fair Sabah 2026 is set to feature over 150 exhibition booths. Attendees will have the opportunity to explore a diverse range of destinations, experiences, and travel services tailored to every budget and preference.

As Sabah prepares for Visit Sabah 2027, the fair continues to play a vital role in stimulating travel demand, fostering industry collaboration, and positioning Sabah as one of Asia’s most captivating destinations. Beyond serving as a marketplace for travel deals, the event will also act as a platform to drive business growth, encourage innovation, and promote sustainable tourism practices. 

This year, particular emphasis will be placed on community-based tourism (COBT) products, with the launch of new sustainable tourism packages.

Expressing his enthusiasm, Mohd Azlan Saleh, Organising Chairman of MATTA Fair Sabah 2026, stated, “MATTA Fair Sabah has evolved into more than just a travel exhibition. It is a platform that connects travellers with trusted travel professionals while creating valuable business opportunities for our members and tourism partners. Every edition reflects the resilience of our industry and our shared commitment to delivering quality travel experiences.”

He added, “As we approach the year-end travel season, this September edition offers the perfect opportunity for travellers to plan ahead and secure the best value for school holidays, festive getaways, and early 2027 vacations. The Fair also supports the momentum of Visit Malaysia 2026 whilst laying a strong foundation for Visit Sabah 2027.”

The event underlines MATTA Sabah Chapter’s dedication to supporting a vibrant and inclusive tourism industry by encouraging participation from local operators, community-based tourism initiatives, hospitality providers, and entrepreneurs. Through stronger collaboration across the industry, MATTA Sabah aims to create more business opportunities and enhance Sabah’s reputation as a preferred destination for leisure, business events, and niche tourism.

Returning as the Official Bank Partner, RHB Bank will provide exclusive promotions, convenient payment solutions, and attractive rewards throughout the fair. 

Meanwhile, Malaysia Aviation Group (MAG) continues its support as the Official Airline Partner, offering competitive fares and improved connectivity for travellers.

Visitors spending at least RM100 during the fair will be eligible to participate in the MATTA Fair Buyers’ Contest, with chances to win exciting travel prizes and holiday experiences.

Organised by MATTA Sabah Chapter, the fair exemplifies the chapter’s ongoing commitment to strengthening Sabah’s tourism ecosystem through strategic partnerships, industry development, sustainable tourism, and talent nurturing.

Members of the public are warmly invited to visit MATTA Fair Sabah 2026 from 18 to 20 September at SICC to enjoy exclusive travel deals and contribute to the growth of Malaysia’s vibrant tourism industry.